Sometimes it takes a few wild ideas to hit the bullseye.
When it comes to creativity, success doesn’t come from shortcuts or perfect solutions. It’s born from commitment and effort – those countless hours spent refining ideas, solving problems, and pushing through challenges, often without a guarantee anyone will even notice.
Real progress is rarely efficient. It’s often uncomfortable, demanding, and slow — but it’s worth it.
Ben Horowitz, author of The Hard Thing About Hard Things, calls this kind of effort "lead bullets”. It’s the unglamorous but essential work that makes ideas come to life, a philosophy we’ve carried with us for nearly 30 years.
So, as we double down on the work ahead to share 30 years of knowledge and insight with you, we’re reminded of why we do it. Not for the easy wins, but for the long-term impact.
Here’s to the next 30 years of ideas.